Wonka’s The Golden Ticket opens the Chocolate Factory for new competition series
Oompa Loompa doompety doo, Netflix has a reality competition series for you: Wonka’s The Golden Ticket will premiere this autumn.
Just like Charlie Bucket and Grandpa Joe in Roald Dahl’s original Charlie and the Chocolate Factory novel, 12 lucky golden ticket winners, each with a partner of their choosing, will step through the gates of Wonka’s Chocolate Factory.
Once inside, delicious mischief awaits, as the players must navigate a series of Wonka’s temptations and challenges, which are designed to push them physically, mentally, and morally.
Players will journey through the factory’s wondrous and unpredictable landscape, while proving they have the instincts, resilience and character to thrive in chaos.
In the end, only one contestant will earn Wonka’s life-changing prize in this high-stakes social experiment inspired by one of the most iconic worlds in cinematic history.
What’s the release date for Wonka’s The Golden Ticket?
Wonka’s The Golden Ticket will premiere on 23 September 2026, with a two-part finale on 30 September 2026.
How is the series inspired by Willy Wonka & the Chocolate Factory?
Wonka’s The Golden Ticket is based on Dahl’s Charlie and the Chocolate Factory, and also pays tribute to the classic 1971 film. The reality competition series will feature the re-created voice of Gene Wilder as Willy Wonka — with the consent of Mr. Wilder’s estate — honouring the legendary performance that has enchanted generations.
"More than five decades after Gene brought Willy Wonka to life, people of all ages and backgrounds around the world continue to find joy, laughter and inspiration in his performance,” said Karen B. Wilder, Gene Wilder’s wife, on behalf of the Gene Wilder Estate.
“Gene had a remarkable ability to bring humour, wonder and heart into people’s lives, and that connection has endured for generations. We are delighted that Wonka’s The Golden Ticket celebrates the warmth and imagination that he brought to the role, introducing that magic to a new generation while honouring the fans who have cherished it for decades.”
The series will also welcome Rusty Goffe back to the chocolate factory. Goffe, who appeared in the 1971 film, will reprise his role as an Oompa Loompa.
