Roald Dahl 100

Our vision and mission

The Roald Dahl Museum and Story Centre

Our vision

To be an inspirational Museum that encourages children and adults to unlock their imaginations, engage with reading and have a go at creative writing.

Our mission

To inspire in everyone a love of stories and creativity, particularly creative writing, through the Roald Dahl Archive, his stories and life.

Our organisational values

  • We are an inspirational, learning, can-do organisation.
  • We are a hands-on, interactive museum that works to engage visitors of all ages and backgrounds and are truly family friendly.
  • We challenge and exceed visitors’ expectations.
  • We are a unique place that houses and cares for Roald Dahl’s archive.