Roald Dahl's Marvellous Childrens Charity

Information for parents

Everything you need to know to prepare your child for the Dahlicious Dress Up Day and help them become their favourite Roald Dahl character.

Getting dressed up all Dahlicious for Roald Dahl Day is a fun-filled and educational way to raise funds for Roald Dahl's Marvellous Children's Charity. Your child is invited to donate £1 or more to come to school dressed as their favourite Roald Dahl character. It's a marvellous opportunity for your child to champion bravery just like Roald Dahl's Matilda for the day!

It's a great way to set your child’s imagination whizzing and ignite their passion for reading.

How do I get involved?

To get your child’s school involved you will need to ask their teacher to register. This is really easy and you can direct them here for more information.

When is it happening?

The official celebrations take place on 13 September (Roald Dahl's birthday) on Roald Dahl Day. Your child's school can choose another day, at any time throughout the year, so check with the school to make sure you know which day they are holding the event.  

Do you have any dressing up tips?

Children can choose to dress up as any character they want and become their favourite Roald Dahl character. We’ve made it really easy for parents and children to create their own costumes. Have a look at some of our simple dressing up guides for boys and girls. 

I don’t want to spend lots of money on my child’s costume, what should I do?

Our dressing up guides use everyday household materials to create the costumes, so chances are you should have the right bits and bobs in your home already. If you’re worried, why not dress up in Yummy Yellow, Roald Dahl’s favourite colour? If you would like to make dressing up easy-peasy, why not visit the fantabulous Roald Dahl Shop? There are plenty of Dahlicious fancy-dress costumes to choose from, shop now.

Where does the money go?

The money raised by taking part in enables Roald Dahl's Marvellous Children's Charity to continue helping seriously ill children around the UK.  You can read more about the work of the charity and the children we help here.

I still have more questions…

If you need any more information about Roald Dahl Day celebrations, please get in touch and we will be happy to help.