Terms and Conditions

These terms and conditions apply to the giveaway appearing on the Roald Dahl Instagram page from Friday 6th September 2024.

  1. The prize draw is open to all UK residents aged 18 years or over, except employees of The Roald Dahl Story Company Ltd. (company number 11099347) (the “Promoter”), their families, agents or any third party directly associated with administration of the prize draw

  2. The prize draw is free to enter and no purchase is necessary. 

  3. All entries are automatically generated by liking the competition Instagram post, tagging a teacher friend in the comments, and ‘following’ the below three accounts on Instagram:

@roald_dahl

@roysboys.insta

@halfmoonbaybydesign

and only one entry per person is permitted.


  1. The opening date for entries is 6pm on Friday 6th September. The closing date of the prize draw is 23:59 on Monday 9th September. Entries (in each case as automatically generated in accordance with Condition 3) received after this time will not be accepted.

  2. The Promoter accepts no responsibility for any purchases which are not completed for any reason.

  3. A winner will be chosen by random draw performed by a computer process within 3 working days of the closing date (9th September).

  4. The winner will receive a Matilda themed tote bag, mug, bookmark, glasses case and notebook (all as supplied by Half Moon Bay (Half Moon Bay Ltd., Unit 9 Hercules Way, Bowerhill Industrial Estate, Melksham, SN12 6TS)); as well as three pairs of Matilda socks (as supplied by Roy's Boys (Roy Lowe & Sons Ltd., Coxmoor Road, Nottinghamshire, NG17 5LA); and a Roald Dahl book bundle (as supplied by the Promoter).

  5. The winner will be notified by the Roald Dahl Instagram account via direct message before 14th September and must provide a postal address to claim their prize. If a winner does not respond to the Promoter within three days of being notified by the Promoter, then the winner's prize will be forfeited and the Promoter will be entitled to select another winner in accordance with the process described above.

  6. The prize will be sent to the winner by post within ten days of receiving their postal address.

  7. The prize for the winner is non-exchangeable, non-transferable and no cash alternative is offered. 

  8. The prize is supplied by the Promoter. The Promoter reserves the right to replace the prize with an alternative prize of equal or higher value if circumstances beyond the Promoter's control makes it necessary to do so. 

  9. The decision of the Promoter regarding any aspect of the prize draw is final and binding and no correspondence will be entered into about it. 

  10. The Promoter must either publish or make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of the prize winner to anyone who emails contact@roalddahl.com or writes to The Roald Dahl Story Company Ltd., 5 Berkeley Mews, London, W1H 7PB (enclosing a self-addressed envelope) within one month after the closing date stated in condition 4. If you object to any or all of your surname and county being published or made available, please contact the Promoter using the contact details set out in this condition 13. In such circumstances, the Promoter must still provide the information to the Advertising Standards Authority on request.

  11. Participants are deemed to have accepted and agreed to be bound by these terms and conditions upon entry. The Promoter reserves the right to refuse entry, or refuse to award the prize to anyone in breach of these terms and conditions. 

  12. The Promoter reserves the right to hold void, cancel, suspend, or amend the promotion where it becomes necessary to do so.

  13. Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected.

  14. Personal data supplied during the course of this promotion will only be processed as set out in the Promoter's privacy policy. See also Condition 13 with regard to the announcement of winners.

  15. These terms and conditions and this promotion are governed by English law. If any entrants to this promotion wish to take court proceedings, then they must do this within the courts in the United Kingdom.