Our Purpose

Sharing the positive message within Roald Dahl’s stories

We are committed to sharing the positive message at the heart of all Roald Dahl stories - that the world can be tough but, with a combination of imagination, determination and heart, everyone, no matter how small and powerless they feel, possesses the strength to determine their own wonky story.

Our stories empower the small and vulnerable, they champion the marginalised, they advocate imaginative thinking and resilience and they drive towards, not a traditional idea of perfection but a progressive and contented idea of a wonkier kind of individualised happiness.

A belief in the growing relevance of this message and its positive impact is at the heart of everything The Roald Dahl Story Company does.