Cookie policy

Information about how RoaldDahl.com uses cookies.

Information about our use of cookies

RoaldDahl.com ("our site") uses cookies to distinguish you from other users of our site. This helps us (i.e. The Roald Dahl Story Estate Ltd) to provide you with a good experience when you browse our site and also allows us to improve our site. By continuing to browse the site, you agree to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, if you agree to this. Cookies contain information that is transferred to your computer's hard drive.

Cookies are widely used in order to make websites work, and to work more efficiently, as well as to provide information to the owners of the website (and any third parties they work with) and to manage elements of their business. Without certain cookies, some areas and functionalities of a website will not work (e.g. user logins).

If you would like to find out more about cookies please visit www.allaboutcookies.org or www.aboutcookies.org, which explain how cookies work and how you can manage their use.

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our site to enable you to move around our site and use its features. They include, for example, cookies that enable you to log into secure areas of our site. Without these cookies our site does not work properly.
  • Analytical/performance cookies. These cookies allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. We only use these cookies to improve how our website works.
  • Functionality cookies. These are used to recognise you when you return to our site and enable us to remember the choices you make when using our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

We do not currently use the following type of cookie:

  • Targeting cookies. These cookies record your visit to our site, the pages you have visited and the links you have followed. This information is used by websites to make advertising displayed on it more relevant to your interests.

Blocking/Deleting Cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You can also delete cookies by selecting the appropriate option in your browser settings If you use different computers/mobile devices in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.  However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you would like to disable "third party" cookies you can turn them off by going to the third party's website and getting them to generate a one time "no thanks" cookie that will stop any further cookies being written to your machine.

You can find more information about the individual cookies we used on our site and the purposes for which we use them in the tables below.

A: Cookies created and managed by RoaldDahl.com 

resolution

  • Remembers your browser and monitor set up to make sure that images are shown properly when viewing our site.
  • Expires when you close your browser.
  • Cookie type: Necessary

workmatrix_user

  • Remembers items you have put into your shopping basket and monitors your access status to the site's administrative system.
  • Expires when you close your browser.
  • Cookie type: Necessary

cookies_disclaimer

  • Remembers whether or not you have seen the cookie disclaimer message.
  • Expires when you close your browser.
  • Cookie type: Functionality

user_type

  • Remembers whether you chose the 'teacher', 'kid' or 'grown-up' option when you entered or site, so that when you return again to our site, we can provide content to you that is most releveant to your selected audience type.
  • Expires when you clear your cookie cache.
  • Cookie type: Necessary

audiencechoice

  • Remembers whether you chose the 'teacher', 'kid' or 'grown-up' option when you entered or site.
  • Expires after 48 hours.
  • Cookie type: Necessary

acex

  • Remembers whether you chose the 'teacher', 'kid' or 'grown-up' option when you entered or site.
  • Expires when you clear your cookie cache.
  • Cookie type: Necessary

roalddahlpress

  • Remembers whether you have logged in to the press section of our site.
  • Expires when you close your browser.
  • Cookie type: Necessary

B: Cookies created by 3rd parties to help RoaldDahl.com 

_utma

  • Managed by Google Analytics.
  • Enables us to see how many people use our site, as well as the routes they take as they navigate around the site. Remembers what you have done on our site in previous page or interactions.
  • Expires when you clear your cookie cache.
  • Cookie type: analytical/performance.

_utmb

  • Managed by Google Analytics.
  • Enables us to see how many people use our site, as well as the routes they take as they navigate around the site. Remembers what you have done on our site in previous page or interactions.
  • Triggered from when you first visit our site, and expires when you close your browser.
  • Cookie type: analytical/performance.

_utmc

  • Managed by Google Analytics.
  • Enables us to see how many people use our site, as well as the routes they take as they navigate around the site. Remembers what you have done on our site in previous page or interactions.
  • Triggered from when you first visit our site, and expires 30 minutes after you leave our site.
  • Cookie type: analytical/performance.

_utmx

  • Managed by Google Analytics.
  • Enables us to see how many people use our site, as well as the routes they take as they navigate around the site. Remembers what you have done on our site in previous page or interactions.
  • Triggered from when you first visit our site and resets on each visit thereafter. Expires after 6 months.
  • Cookie type: analytical/performance.

_utmv

  • Managed by Google Analytics.
  • Enables us to see how many people use our site, as well as the routes they take as they navigate around the site. Remembers what you have done on our site in previous page or interactions.
  • Expires when you clear your cookie cache.
  • Cookie type: analytical/performance.

_ga

  • Managed by Google Analytics.
  • Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
  • Expires after two years.
  • Cookie type: analytical/statistics.

_gat

  • Managed by Google Analytics.
  • Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
  • Expires after 24 hours.
  • Cookie type: analytical/statistics.

_gid

  • Managed by Google Analytics.
  • Used to throttle request rate.
  • Expires after 60 seconds.
  • Cookie type: analytical/statistics.

jwplayerLocalID

  • Managed by JW Player
  • Determines the optimal video quality based on your device and network settings.
  • Expires when you clear your cookie cache.
  • Cookie type: analytical/statistics.

A note on Google Analytics:

Google Analytics does not collect any personal information about you. These cookies are collected in anonymous form.

  • Click here for an overview of privacy at Google
  • Click here for more information on Google Analytics cookies.
  • Click here to opt out of being tracked by Google Analytics across all websites.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. 

A note on social media buttons:

If you take the opportunity to share content from our site through our social buttons (e.g. Facebook, Twitter etc), you should be aware that these sites are likely to collect information about your online activities. We have no control over this. We suggest that you check the privacy policies (if any) of such third party websites for more information about their use of your information and/or how to opt out or delete such information.

More information about the website