Children's Privacy Policy

Information relating to how we use children's data on

Last update date: 6th July 2020.

Children’s Privacy Policy

This Privacy Policy tells you how we collect and use your personal data. Personal data is any information that is related to you or your parent, should we need to contact them on your behalf to ask for their consent for you to do something on the site.

The site is owned by The Roald Dahl Story Company Ltd and the company address is 5 Berkeley Mews, London, W1H 7PB, UK. The site must only use your personal data as outlined here in this policy and the company must comply with certain rules and regulations both in Europe and in the United States of America. This policy is written for children in Europe who are 15 years or younger and children in the United States who are 12 years or younger.

Your parent can see our general privacy policy here:

Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification & GDPRkids

The Roald Dahl Story Company Ltd is a member of the PRIVO Kids Privacy Assured Program (“the Program”) for COPPA Safe Harbor Certification and GDPRkids™. PRIVO is an independent, third-party organization committed to safeguarding children's personal information collected online.

COPPA Safe Harbor Certification

COPPA Safe Harbor Certification by PRIVO

The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO COPPA certification seal. The certification seal posted on this page indicates The Roald Dahl Story Company Ltd has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at If you have further concerns after you have contacted us, you can contact PRIVO directly at

GDPRkids™ Privacy Assured

GDPRkids Privacy Assured Program by PRIVO

The Program applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO GDPRkids™ Verified Shield. The PRIVO GDPRkids™ Privacy Assured Program supports child-directed services known as Information Society Services under the General Data Protection Regulation (GDPR), to comply with the requirements of this legislation. It impacts any child-directed service in an EU Member State and any service globally that collects and or processes the personal data of children and minors. There is no safe harbor for the GDPR to date, but to ensure this company's services meet the program requirements, we conduct regular monitoring and consulting.

What rights do I and my parent have regarding handling of my personal data?

  • You have the right to update your personal data to ensure it is up to date and accurate
  • You have the right to ask us to stop using your personal data and delete it
  • You have the right to have a copy of your personal data
  • You have the right to object to receiving direct marketing from us
  • You can ask us to provide your personal data to another service
  • You can action any of these rights by contacting us at

What personal data do you collect from me?

On our site for children, we collect the following personal data from you should you choose to sign up to our email newsletters:

  • Your first name
  • Your email address
  • Your date of birth
  • Your country of residence
  • Your parent's first name
  • Your parent's email address

We send your parent an email letting them know you would like to receive our email newsletters or find out more about our promotions.

If you are in the United States your parent can choose not to agree to this by opting out, in which case we will delete all personal data from our records. If they don’t opt out then we will send you email newsletters.

If you are in Europe your parent can agree to you receiving email newsletters from us by opting in. We won’t send you any email newsletters until they provide their consent and agree. If they don’t agree, we will delete all personal data from our records.

How do you use my personal data?

We use your email address to send you information about Roald Dahl, such as news, offers and new products. We do not use it for any other purposes.

We use your parent's email address to seek their consent to send you news, but we do not use their email for any other purposes.

If we need to share your email address with anyone other than the organisations we have listed in this policy then we will ask for your consent before we share it.

How do you share my personal data?

We also work with some other companies to help us run the site and improve the service. Any information they collect from us is not shared with anyone else.

These companies are: 

  • Mailchimp to store your personal data and send you our email newsletters
  • Google Analytics to understand how you use the site and improve it for you

If you would like more information on these companies, you can contact us here:

We may also need to share your personal data if we sell our business or parts of it, or if we need to get legal advice or answer a legal request from law enforcement bodies.

How long do you keep my personal data for?

We keep your personal data for as long as necessary to provide you with our news. If you or your parent decide you no longer want emails from us we will stop sending them immediately and delete your personal data within 28 days.

What happens to my data when I am no longer a child?

When you turn 13 (if you live in the United States), or 16 (if you live in Europe), you can ask us to withdraw the consent given by your parent if you wish to do so by contacting us at If you do not contact us, the consent given by your parent remains valid.

How do you keep my personal data safe?

We take reasonable steps, which are appropriate to the type of personal data and the activities it is used for, to keep your personal data secure and to prevent anyone else being able to see it.

What other types of information do you collect about me?

We don’t show you any adverts on the site. However, we do need to collect something called cookies to make sure our site works for you and to improve our site.

These cookies are not delicious biscuits. Cookies on websites are small files which are stored on a user's computer. They are designed to hold a small amount of data related to you and the site so that we can remember your preferences and make sure our site works well for you.

What about links to other sites?

The site links to other sites. If you are leaving be sure to check the privacy notices of the site you are visiting.

What if you make a change to this policy?

If we need to make a change to this policy, we will post a new date at the top and a notice to tell you we made a change. If we need to make a big change, we will email you and your parent to let you know before we make any changes so that you can decide if you still want us to manage your personal data.

How can I contact you about my data?

If you or your parent want to contact us you can do so at