Stupendous news for fans of bedtime stories!

Posted by
Roald Dahl HQ
Posted on
2:00pm, 6th September
Charlie, Enormous Crocodile, Fantastic Mr Fox, Matilda, The BFG, The Witches

Our new collection of pyjamas and bedding for kids is now available at

Better yet, for every sale from the collection, Very will donate all profits to reading charity, Coram Beanstalk.

The collection, for children aged 3-10, consists of three rather splendid sets of matching bedding, and six sets of children’s pyjamas inspired by our stories, worlds and characters.

Whether travelling the world from their room like Matilda, being inspired by the greatest chocolate maker on earth from Charlie and the Chocolate Factory or enjoying a fox’s feast like Fantastic Mr Fox, the collection will bring these stories to life in children’s bedrooms up and down the country. Three additional nightwear sets feature designs from The Enormous Crocodile, everyone’s favourite friendly giant, the BFG and The Witches.

The new collection will support charity partner, Coram Beanstalk, to help thousands of children across the UK gain their reading confidence through fun and inspiring one-to-one sessions. As children return to school in September, Coram Beanstalk and their volunteer reading helpers are needed more than ever, especially as children’s education has had a lack of stability over the last two academic years.

The full range is available now at

Where shall we go next?