Roald Dahl's grandson Luke Kelly helps kick off the 50th anniversary celebrations in New York
Yesterday, Penguin Young Readers Group kicked off a year-long 50th anniversary celebration for Charlie and the Chocolate Factory with the launch of the National Golden Ticket Sweepstakes (US only) in partnership with Dylan’s Candy Bar, Nestlé, and the nonprofit literacy organization First Book.
The day began with a special reading and book donation at P.S. 8 Luis Belliard School in Washington Heights, NY, where Roald Dahl’s grandson Luke Kelly read to forty lucky 2nd and 3rd graders from his grandfather's much-loved story. First Book and Penguin representatives were also on hand to read to students, who each received new copies of Charlie and the Chocolate Factory.
The celebrations continued into the evening with a scrumdiddlyumptious birthday party at Dylan’s Candy Bar in New York City. Luke spoke further about the impact of Charlie and the Chocolate Factory, while First Book celebrated the fact that to date they have donated over 115 million books to schools in need. Dylan Lauren discussed how her love for Charlie and the Chocolate Factory inspired her to start Dylan’s Candy Bar, and Nestlé representatives unveiled a new Wonka™ brand creation.
Also on hand were Joseph Schindelman - the original illustrator of Charlie and the Chocolate Factory - Don Weisberg, President of Penguin Young Readers Group, and Chandler Arnold, COO of First Book.
And even the Oompa-Loompas were on hand to bring their own unique brand of mischief to the party...